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Internet Marketing for Retirement

Recently, I referenced a post on the WealthAdvisor website, http://ww2.wealthadvisor.com.au. I was fascinated with the post, created by Spring Financial Group Pty Ltd., because like millions of others, it won’t be long until I reach my retirement years and I wonder how everybody is doing as far as planning for it.

As you might have guessed, people weren’t doing particularly well. No doubt almost everybody needs a little more to get by comfortably.

We’re all living longer than our ancestors, and jobs are now mostly fluid, which means that you can’t actually count on having the same one from year to year (if any). And, even if you do have a secure job, the company itself can go bankrupt and you can be out of a home. In the US, you might have heard that during the Great Recession, companies at risk filed special lawsuits and divested themselves of their contracts to pay retirement pensions. For the people who had worked at those companies for decades, the pensions they were promised simply disappeared.

Because of that, Spring recommends doing something called figuring out your “annual shortfall”. That just means that you make up an estimation of what your annual expenses are going to be during retirement, then subtract your estimated annual income from pensions, dividends, interest, etc., and then you have your annual shortfall.

I don’t know if that bothers you at all, but to me, the very idea that your income is less than your expected expenses is a huge red flag! That’s why a lot of people are turning to a very lucrative field, Internet marketing, to augment their current salaries while they’re still young enough to enjoy having a second job.

Before we get too far into a description of online marketing, let me show you why I believe it’s important to have written goals. Spring estimated that if you want an annual retirement income of only $20,000 (which is pretty meager if you ask me), you’d need holdings of $500,000 working for you at 7%.

If you want an annual income of $60,000 (which is still not living high on the hog), you’ll have to have $1.5M working for you at the same interest rate.

Let’s get back to why so many people are learning to make a second income online today.

  1. Practically every business of any size has a Web presence and uses marketing online. Even if you own a coffee stand, it’s very likely that you have a Facebook page and you post about the goings-on at the coffee stand. It’s a presence in the community, and even if you’re just making jokes, you’re online and you’re advertising.
  1. You don’t need to create your own product or service. This is really important if you’re reaching retirement age and don’t have your whole life to come up with something really amazing. Many, many people just scour the Internet for good products and services and learn how to sell them on commission. It’s usually called affiliate marketing.
  1. Once you get familiar with the technology, it’s easier than ever to create your own online product. You can create an eBook and sell it on Amazon, Barnes & Noble, Lulu, or many other places online. You can create a product and sell it on Amazon, eBay, or many other places. Once you get familiar with the online world, things are a lot easier.

What would you need to do to reach that goal of $500,000 or $1,500,000? Write it down to start with, so you’ll be reminded of it as you go through your days. See it as a game, something you can learn to do, and something that will be fun once you break through a certain learning curve. And if you need help learning Internet marketing, I’m here to help.

As always, please leave your comments or questions below.