Many of us are familiar with the term network marketing. As implied in the name, it’s a business model where people selling goods or services develop their own network. And, truly, every good business needs to develop a network of satisfied customers or it’s really hard to grow.
Because the older networking businesses asked people to invite friends and family to meetings, “parties,” or other events designed to pitch the products, a lot of people got burned out. Let’s face it – you might be crazy about the product, but a lot of your friends won’t be.
With the Internet changing the world, networking has become easier than ever before. That’s because you can target your marketing efforts to the people who are searching for your solution. It’s really not that hard to do.
If you’re selling dog training, check out Google’s Keyword Planner and find out what words people are typing into their search engines to find dog training. Then design your marketing around the most popular ones.
“Know your niche.” That’s the marketing equivalent to real estate’s mantra, “location, location, location.”
If you want to work from home, the Internet is the ideal place to do it. You can try buying a brick-and-mortar franchise for hundreds of thousands of dollars, and spend 10+ hours per day trying to build up your clientele, or you can promote an active, growing business online just like a franchise. It’s much easier and much less expensive.
What’s the catch? You need to find a business that works. You don’t want to invest any time promoting a business that’s going to fail. My personal favorite is this 21-step program for starting an online business. The company’s been around for six years, is highly profitable, offers solid products and services, and is dedicated to thorough training and support.
If you’re involved in network marketing, ask yourself this question: are you having fun hauling products around from house to house and having parties? Or is it physically demanding? Are you getting paid abundantly, or is it a struggle? Do you have a lot of residual income, or is it just a trickle – or worse?
Online networking requires dedication just like any job, but you’ve got many more perks available because of the nature of online sales. You’ll never have to haul products around or rely on friends and family for recruitment. See my article here on how to use social media to share your products in a warm market instead of alienating your friends and family.
Since people get confused about legitimate networking businesses vs. pyramid schemes, here’s the difference. Legitimate networking businesses are selling goods or services. Examples are Amway, Avon, Primerica, Shaklee, and Herbalife. Pyramids don’t have any real product or service for sale, they’re illegal, and they’re wrong.
Network marketing is way different online. I’ve done both. Just as you might build a positive, enthusiastic network in brick and mortar, you can do the same online with a fraction of the time and money. What’s more, because you’re connecting with people who are actually interested in what you have to offer, you won’t suffer from rejection and alienate people. You’ll make friends for life with some of your associates, and you’ll never end up hauling junk around from house to house.
As always, I’m here to help you succeed online. Reach out privately here, comment below, or check out my favorite online franchise here.