Starting an Online Business

Are You Starting an Online Business?

If you’re starting an online business to supplement your retirement income, there has never been a better time in history for doing so.

First of all, the technology for doing business online has never been better. Not only is the Internet a well-established alternative to traditional, brick-and-mortar businesses, but advances within the industry spell a great step up for online marketers of all sorts. The Internet can do more faster, and online workers no longer need to be able to write code, build websites from scratch using only code, and build their own online stores for selling merchandise and collecting money.

Also, the training is better than it’s ever been before. In the past, pioneers who worked online had to create everything from scratch. Pictures weren’t readily available. Online blogging platforms either didn’t exist or were very rudimentary. There weren’t any build-your-own drag-and-drop websites out there. Domains were readily available, but the average person didn’t have the vaguest idea of how you got one, and probably couldn’t tell a domain from an email. It was really tough.

Secondly, any entrepreneur launching a business for the first time online has company. Many other people are doing the same thing. You might think that this is causing more competition, which it is, but it’s also causing more camaraderie. Plenty of online marketers share what they know with others. Many of them charge very pricey rates, but there are many others who enter into collaborations with large groups of marketers and exchange ideas quite freely.

For example, MOBE (My Online Business Education) has released a new 21-step program called the Internet Funnel System. Not only is the curriculum and personalized coaching extremely helpful, but the entrepreneurs who go through the system successfully join a huge community of MOBE graduates who meet regularly and share marketing and strategizing secrets with each other for the purpose of building the “family” brand. Indeed, the bonding that goes on is second to none, and newer people find themselves asking why everyone wants to help so much.

(Personally, I think it’s empathy. Everyone, no matter how successful, can understand how difficult it is as a newcomer to get traction online, and there seems to be an unspoken group mission to help each other succeed.)

Third, the prospects and customers are used to buying online, and are becoming enamored of the ease and efficiency that buying online offers. In the “olden” days, potential customers were very suspicious, afraid to pay online because of the threat of identity theft and credit card fraud. And it was definitely something to be careful about, because there weren’t as many safeguards available. PayPal hadn’t been invented or popularized yet, companies often didn’t have SiteLock or other certifications, and virus scanners didn’t have the same power they do now. Also, the credit card companies didn’t realize that they had to step up to the plate and be proactive in protecting their cardholders. Now, it’s not uncommon for a cardholder to get a call from the credit card company to verify suspicious purchases. The table’s turned. Instead of the customer having to fight the credit card companies to remove bogus charges, it’s the credit card company who calls the customer and offers the customer a new card, notifying him that there are suspicious charges showing up on his account!

Also, because of this more favorable atmosphere, working online is more lucrative than ever before. Retirees are finding that they can actually earn more money online month by month than they ever earned on their best job. Now that’s power!

If starting an online business is something you’d like to do, I’d be happy to help you. As always, I’m interested in your success, so please leave your question or comment below or reach out here.